Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

eKönyvtár library
FAQ
 

Great deal: today with a discount!

Regular price:
824 Ft
You save:
108 Ft
Discounted price*:
717 Ft
Purchase
Add to Wish List
ID number:970791
Evaluation:
Published: 28.01.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

What is in a package? According to Thomas Hine, the consumer is getting more than what is actually inside the package. From the cereal boxes found in the local supermarket, to the perfume bottles sold by Chanel, the shape and design of the packages are carefully calculated to promote consumption. "Packages serve as symbols both of their contents and a way of life."(Hine 73)
Once a person begins pushing that shopping cart, it matters little whether it is in a supermarket, a discount store, or a warehouse club. They become an active consumer, and are moving through an environment that has been made just for them. During the time spent shopping, thousands of products try to win attention and ultimately to make people believe in their promise.

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this eKönyvtár paper on „Marketing Packaging”.

Link to paper:
https://eng.ekonyvtar.eu/w/970791

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from eKönyvtár.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register