Marketing Mix: Product / Essays / ID: 947708

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ID number:947708

Author: Anonymous author (7)

Evaluation:

Published: 16.05.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Companies utilize various market research techniques to identify marketing opportunities. I personally have been involved in qualitative and quantitative questionnaires, and I know a bit about observational market research techniques such as Nielsen Media Research. For the purpose of this assignment I will discuss each of these in more detail as well as my insights to observational research for new products and the drawbacks to such research. I will begin with discussing qualitative questionnaires.
Qualitative Questionnaires
The most recent marketing research technique I have been invol…

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Essays

Business and Law

Marketing, Advertising

Marketing Mix: Product