Marketing Communications in the Travel and T... / ID: 144808

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ID number:144808

Author: Anonymous author (3)

Evaluation:

Published: 13.04.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

(Q) Giving evidence to justify your choice, select a business sector in which advertising is heavily used as a marketing communications tool. With reference to theory and applied information, explain the extent to which other marketing communications tools are used - or may be used - to complement or indeed replace advertising in certain instances.
Selected Business Sector
For the purpose of this report I have chosen to base my research on the travel and tourism sector.
A competitive sector such as travel and tourism, which has a high degree of elasticity and is not an essential product…

Work pack:

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Essays1 Marketing, Advertising
Marketing Communications in the Travel and Tourism Sector
Essays4 Marketing, Advertising
The Role Of Information Technology on Travel Agents
Essays4 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

Marketing Communications in the Travel and Tourism Sector