Marketing Audit Subway

Subway Restaurants Marketing Situational Analysis Case Study
Executive Summary
Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh, healthy and great tasting menu items. Recent additions such as the Atkins friendly sandwich wraps should establish a…