Marketing Audit: Pepsi Austrlian / Essays / ID: 704274

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ID number:704274

Author: Anonymous author (7)

Evaluation:

Published: 02.05.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

EXECUTIVE SUMMARY
The purpose of this report is to conduct a marketing audit of the product Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and global level. Successful global marketing plans can be adapted to Australia provided it is consistent with product positioning and suitable for the Australian market.
Pepsi-Co Inc. is the second largest soft-drink company in the world, behind its direct competitor, Coca Cola. Pepsi also faces competition from indirect sources, such as sports drinks, tea,…

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Essays

Business and Law

Marketing, Advertising

Marketing Audit: Pepsi Austrlian