Market Entry Strategy / Essays / ID: 333299

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ID number:333299

Author: Anonymous author (3)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Contents
1.0 Company Overview
2.0 Market Screening
2.1 Filter 1
2.2 Filter 2
2.3 Filter 3
2.4 Filter 4
3.0 Environmental Analysis of chosen market
3.1 Economic Profile
3.2 Demographics
3.3 Political Profile
3.4 Society/ Culture
3.5 Technological Profile
4.0 Consumer Characteristics
5.0 Market entry Strategy
5.1 Detailed marketing mix
6.0 References
1.0 Company Overview
Quest is a 100% Irish owned firm selling a range of aromatherapy essential oils and aromatic candles. They also produce candleholders. The main limitations in expanding Quest are budget constraints, as it is…

Work pack:

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Market Entry Strategy
Essays6 Marketing, Advertising
The Birth of a Brand
Essays13 Marketing, Advertising
This Essay Critically Examines the Use of Market Research for a Proposed Project
Essays5 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

Market Entry Strategy