Irish Beer Case

Logistics Case Study: Introducing Co-Managed Inventory at Guinness GB
Guinness was seeking lead time reduction of their inventory to reduce costs and therefore maximize profits. Keeping high inventory levels of stout, draft and other types of beers would allow them to have rapid responses when the product would be needed, by keeping stock available. At that time, CMI and VMI were two of the possible options to achieve this objective, derived from ECR initiatives. …