International Business; The Coca-Cola Company / ID: 484094

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ID number:484094

Author: Anonymous author (4)

Evaluation:

Published: 29.09.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing in India.
I can imagine the things that were being said in the Coca-Cola board room: things such as, "Don't they know who we are?" and "We're Coca-Cola - the largest bottled beverage company in America!" What they were not realizing is that they were the smallest beverage com…

Work pack:

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International Business; The Coca-Cola Company
Essays1 Marketing, Advertising
International Trade
Essays2 Marketing, Advertising
The Influence of Advertising on the Creation of Brand Meaning, Looking Specifically at Coca-Cola and Nike
Essays4 Marketing, Advertising

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Essays

Business and Law

Marketing, Advertising

International Business; The Coca-Cola Company