Implementation of International Strategies in Spain

1.INTRODUCTION
Spain is a Western European country, situated in the Iberian Peninsula with a population of nearly 40 million. For centuries, Spain has been considered a second rate country, lacking the natural, human and monetary resources of their rich northern neighbors. Every time Spain tried to catch up with those powerful countries the lack of capital, entrepreneurial tradition or able politicians have keep this nation in the second international row. During the past century a civil war followed by international isolation due to the dictatorship established in Spain kept this country far away from the western prosperity. During the years of dictatorship the country started an industrialization process that brought some prosperity to the country but protectionism and no international perspective slower its growth. During the last decade several factors helped to change the situation. A young, well-educated generation of managers with international background helped companies to became more competitive and aggressive against foreign competitors. …