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ID number:113676
Evaluation:
Published: 18.07.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

From jet engines to TV broadcasting; plastics to power plants, General Electric (GE) is plugged in to most businesses that have shaped the modern world. The company produces aircraft engines, locomotives and other transportation equipment, appliances (kitchen and laundry equipment), lighting, electric distribution and control equipment, generators and turbines, nuclear reactors, medical imaging equipment, and plastics.
Its financial arm, which includes commercial finance, consumer finance, equipment management, and insurance businesses, accounts for nearly half of the company's sales, making GE one of the largest financial services companies in the U.S. Other operations include the NBC television network.
General Electric in e-business
GE's approach to e-business involves addressing supply side, manufacturing and demand side aspects, referred to within GE as Buy-side, Make-side and Sell-side respectively. E-business within GE is driven by an e-business strategy and there is a focus on dealing with technology, organization and people issues. …

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