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ID number:706739
Evaluation:
Published: 02.05.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

A franchise is commercial relationship between the owner of a trademark, service mark, trade name, or advertising symbol and an individual or group wishing to use that identification in a business. sort of like McDonalds, or Taco Bell. The franchise governs the method of conducting business between the two parties. Generally, a franchisee sells goods or services supplied by the franchisor or that meet the franchisor's quality standards. Franchising is based on mutual trust between the franchisor and franchisee. …

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