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ID number:420035
Evaluation:
Published: 11.04.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

What's The Difference Between Sales & Marketing?
Many people mistakenly think that selling and marketing are the same-they aren't. The marketing process is broad and includes all of the following:
1.Discovering what product, service or idea customers want.
2.Producing a product with the appropriate features and quality.
3.Pricing the product correctly.
4.Promoting the product; spreading the word about why customers should buy it.
5.Selling and delivering the product into the hands of the customer.
So, Selling is one activity of the entire marketing process.

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