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ID number:917241
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Defining Public Relations
<Tab/>Defining Public Relations is very subjective. Type 'define public relations' into Google and you will get about 5,720,000 results. Definitions can be as simple as: "The promotion and protection of a company's image," or as complex as the 88-word sentence that the Foundation for Public Relations Research and Education came up with. It is difficult to define public relations, because it encompasses a broad range of philosophies and techniques. By comparing and contrasting three good definitions, any company can come up with a version that best re…

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