DaimlerChrysler Marketing Environment and ho... / ID: 934831

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ID number:934831

Author: Anonymous author (2)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

1.EXECUTIVE SUMMARY
This report was set up to analyse the macro and micro-environment of car manufacturer DaimlerChrysler, present a SWOT analyses and analyse how the company markets its Smart city coupé brand. It was found that after the merge of German Daimler-Benz AG and American Chrysler , DaimlerChrysler is currently "number three" automaker in the world. It has a reputation of high quality and performance. Competitors with a bigger market share are General motors and Ford motors and with less- Honda and Toyota. …

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DaimlerChrysler Marketing Environment and how It Markets the Smart Car
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DaimlerChrysler Marketing Environment and how It Markets the Smart Car