Cummberland Metal Product Marketing Case / ID: 160676

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ID number:160676

Author: Anonymous author (1)

Evaluation:

Published: 30.07.2003.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

I.Case Analysis Overview
Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The company evolved from selling metal as a finished product to one that used it as a raw material, increasing sales from $250,000 in 1963 to over $18,500,000 in 1979. Currently, CMI relies heavily on SlipSeal, which is used as a high-temperature sealant in automobiles. Although CMI dominates the market for this product, corporate sales figures decreased over the last year. …

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Cummberland Metal Product Marketing Case