Consumer Behavior

The different ways stores and goods are displayed play a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying a product.
'Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) information about those stimuli, and interprets the information to form a coherent, meaningful view of the world' (Wells and Prensky, p.257)
So, perception not only occurs…