Colour is a Powerful Tool

Thirdly, colours do not cease to impact the modern person through advertising. A recent study looked at the world’s 100 most valuable brands and concluded that over a quarter use blue as a dominant colour in their logo, e.g. social sites Facebook and Twitter or the bank American Express. This is because blue evokes feelings of security and trust as well as a professional fell which is widely known by the owners of reputable companies.…