Coke and Pepsi, The War Continue / Essays / ID: 957613

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ID number:957613

Author: Anonymous author (9)

Evaluation:

Published: 01.11.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Coke and Pepsi, The War Continue
Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). …

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A Comparison between Coke and Pepsi in Foreign Markets
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Coke and Pepsi, The War Continue
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Coke and Pepsi, The War Continue