Burger King and Its Franchisees / Essays / ID: 319376

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ID number:319376

Author: Anonymous author (14)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Burger King started with one restaurant in Miami in 1954 and now the corporation and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the Burger King brand has become recognized for the great taste of FLAME-BROILING, HAVE IT YOUR WAY(R) and the WHOPPER(R). In fiscal year 2002, ending June 30, 2002, the BURGER KING(R) system had system-wide sales of$11.3 billion. …

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