Brand Evaluation "Nike"

1(a. Nike – is a high value brand. The Forbes magazine ranked Nike brand on 16th position in the top20 of the most valuable brands of the world with the brand value of 7,1 billion $. There were no any Nike brand product direct competitors in this top (Adidas, Reebok or other).

Nike brand is internationally recognized (“swoosh” and the slogan “Just Do It”). Nike brand associates in people’s minds with high level quality, innovations in technoloqies and fashionable design all over the world. Nike products are sold on all continents. …