"Be Our Guest": Case Overview and Situation ... / ID: 762329

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ID number:762329

Author: Anonymous author (2)

Evaluation:

Published: 06.12.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Critique of Reading
The model that Disney uses in the Disney Institute, and which much of this book is based on, is call the Quality Service Cycle. It is made up of four main elements: "a service theme, service standards, delivery systems, and integration" (p. 29). These are what are described in the opening chapter as part of "Service, Disney Style." They can be applying to just about any company or organization. For someone hoping to adopt these principles they would begin with adopting a service theme. …

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Essays

Business and Law

Marketing, Advertising

"Be Our Guest": Case Overview and Situation Analysis