"Bavarian Motor Works" Case Analysis

Problem Statement:
<Tab/>BMW is the upper class car manufacture in the world. It has its best branding strategy and technology. However, due to the entrance of Japanese car manufactures in U.S. auto market, there are basically two problems that BMW needs to fact in order to stand its position and status in U.S. auto market. First of all, Japanese auto companies create high-performance cars to wrestle the luxury car market, and they are cheaper price and lower cost of maintenance. Secondly, Japanese auto companies have serve the best quality of service and the up-to-date techn…