Barilla SpA: Pasta Distribution Analysis / ID: 221660

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ID number:221660

Author: Anonymous author (1)

Evaluation:

Published: 01.12.1996.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Company Overview
Barilla SpA is a large, vertically integrated, family owned pasta company based in Italy. It maintains a leadership position among a field of thousands of Italian competitors producing and distributing brand-name pasta. Its operations are divided among 3 production divisions and two distribution channels, based on product shelf life. Distribution was further divided between two central distribution centers (CDCs), based on geography.
Customers were divided into three primary segments: Small retail shops; Large independent supermarkets; and Large supermarket chains. …

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Barilla SpA: Pasta Distribution Analysis
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Barilla SpA: Pasta Distribution Analysis