Amway: An Argument on how the Strategic Capability of This Organization Could Further Be Developed

According to the official Amway website at www.amway.com, Amway is one of the world's largest direct marketing companies. Founded by Rich De Vos and Jay Van Andels in Michigan in 1959, Amway's sales were more than half a million US dollars during its first year of business. In 1980, the company had its first billion dollar year of estimated retail. In the United States, there are more than 450 Home Care, Home Living, Nutrition and Wellness, and Personal Care products that carry the AMWAY brand name. Amway and its publicly traded sister companies support more than 50 affiliate operations world wide. Approximately seventy percent of Amway's sales are outside North America.
Amway manufactures products in the United States, China, and Korea, and maintains product warehousing facilities around the globe. In 2003, more than 3.6 million independent business owners distribute Amway products in more than 80 countries and territories. …