A.H.Robins Case Study / Essays / Management / ID: 704144

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ID number:704144

Author: Anonymous author (20)

Evaluation:

Published: 28.11.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Case Study Outline.
This essay will discuss the case where A.H. Robins made unethical decisions that caused resulted in serious ramifications for their customers and the company. A.H. Robins purchased the company Dalkon Shield in 1970 (Nelson & Trevino, 2004, p.203). The company was manufacturing a devise called an IUD (intrauterine device). At this time, the culture of the country was very hip on birth control devices (T. Donihi, personal communication, October 4, 2005). A.H. Robins saw a clear opportunity to capitalize on this new product that was sure to bring more profit.
Symptoms of Problems.
This IUD was a new product for A.H. Robins because it had never carried such a product before. A.H. Robins was a "manufacturer of Chap Stick and Robitussin cough syrup" (Nelson & Trevino, 2004, p.203). There was no history at all of A. H. robins ever venturing into this type of product. …

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A.H.Robins Case Study
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A.H.Robins Case Study