Adaptive Marketing / Essays / ID: 467575

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ID number:467575

Author: Anonymous author (4)

Evaluation:

Published: 16.05.2006.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Adaptive Marketing process in which the marketer continually revises the product offering to satisfy individual customer demands. Advertiser A person or organization, that initiates the advertising process. In-house agency An agency with an advertiser organization that performs all the tasks an outside agency would provide for the advertiser. Integrated marketing communication (IMC) The practice of unifying all the marketing communication efforts so they send a consistent, persuasive message to target.…

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Adaptive Marketing
Essays1 Marketing, Advertising
Branding
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Essays

Business and Law

Marketing, Advertising

Adaptive Marketing