Ossur: Establishing Manufactory Facility in China

Fueled by a determination to seek out and seize new opportunities, Össur’s mission is simply „to improve people's mobility”. Company’’s vision is to become the leading company in its field, exceeding the expectations of its customers and maintaining a strong focus on continuous improvement.1
Össur’s products have a dramatic impact on people’s quality of life. Whether they are military heroes or Paralymic athletes using prosthetics, or people using a knee brace to get back to their daily life, those people inspire Össur to go further and toward improving people’s mobility through the delivery of innovative technologies within the fields of bracing and support products, prosthetics and compression therapy.
Company’s Goals
The main objectives of Össur for the year 2011 are as follows:
1.To win low interest loan from the Investment bank totaling USD 6 million;
2.To acquire the Chinese subsidiary of Styker Company in Suzhou in order to establish production in China;
3. To achieve a higher increase in sales in Asian orthopedic market by the end of the year 2011;
4.To lower production costs in China comparing with the production costs in Iceland, Gibaud .
Keys to success
The keys to success for Össur that is directly attributable to the Company's strengths are as follows:
Strong brand name. Within the orthopaedics industry, Össur’s brand name is associated with quality and innovation, and strongly attached to its products;
High quality products. Össur operates a strict and effective quality control system, meeting all ISO 9001 and ISO 13485 requirements.2
Innovative new products. Each year Össur invests a significant amount of money in Research and Development, Company also has highly productive relationships with universities and research partners worldwide. …