Business Plan / Business Plans / Business / ID: 353438

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ID number:353438

Author: Millie (3)

Evaluation:

Published: 21.08.2008.

Language: English

Level: College/University

Literature: n/a

References: Not used

Time period viewed: 2007.g. - 2008.g.

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Table of contents

Nr.	Chapter	Page.
Chapter 1.	Overview of Business Plan	1
	Abstract	1
	Introduction	2
Chapter 2.	Demographic Analysis	2
	Background Information	3
	Location	3
	Company’s history and introduction to store	4
	Store size, location &town population	5
	Hinterland and access	5
	Local competition	5
	Local area development/issues	6
	Store Awards/issues	7
	Health&Safety Inspector spot-check sheet	9
	Health&Safety awarreness signage’s	13
	The scope of the HACCP Plan for Glancy’s Super Valu	14
	Summary of the hazard analysis Super Valu	15
	Food Safety Policy	16
	Future plans for store	17
	Store Profile Information	18
	Summary of Overall Profit Report	21
	Store Trading Hours & Profile	22
	Store Trading Patterns	22
	SuperValu Shop Structure Breakdown	23
Chapter 3.	SWOT, PEST, Blue Skies, Gap, Cloudy Skies, Action Analysis	24
	SWOT Analysis	24
	PEST Analysi	33
	Blue Skies Analysis	38
	Gap Analysis	39
	Action Analysis	42
	Cloudy Skies Analysis	43
Chapter 4.	Recommendations and Action Plan	45
	Recommendations	45
	Action Plan	46
Chapter 5.	Customer Survey, Panel, Mystery Shopper Report	52
	Various sources which illustrate customers believes about our services	52
	Mystery Shopper Report Analyze	54
	Customer Survey findings	57
	Customer Panel	69
	Comparison of Customer Survey and Customer Panel	71
	Conclusion	73

Extract

Abstract

In Overview of the Business Plan I will introduce with all the subjects what I will carry out in this Business Plan.

Followed by background information of the town location, company’s history and introduction to the store size, location& town population, hinterland and access, local competition, area development/issues, store award/issues.I will include store HACCP plan, Hazard analysis, Food safety policy and future plans for the store.

Then followed by store profile information, overall profit report, trading hours profile, trading patterns.

I will carry out SWOT analysis where I will discuss outlets Strengths, Weaknesses, Opportunities, Threats.

In PEST analyses I will talk about store Political, Economical, Social, Theological factors. Also I will include Environmental issues.

In Blue Skies analysis I will talk about store objectives for 2008 followed by Gap analysis. In Gap analysis I will discuss the gap between where is the shop now and where do we want to be. Cloudy skies analysis will show what could happen if we do not reach the target. I will include recommendations and action plan.

I will introduce and analyze store customer panel, survey, mystery shopper reports.

Conclusion will be a small summary of the Business Plan.

Also I will include appendices where will be a extensive version of outlet’s HACCP Breakdown, HACCP Team in the shop, Transfers sheet, Product data sheet, Personnel Hygiene policy, Anti-Bullying policy and Regulations on Discovering a fire.

…

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