Black and Decker Case Study

Decisions to be made:
<Tab/>The vice president of sales and marketing for power tools, Joseph Galli, must decide on a strategy, if any, to increase market share in the Professional-Tradesmen market. If a strategy is chosen to pursue an increase in market share in this market, then it must double their Professional-Tradesmen segment share from under 10% to nearly 20% within three years, with major share "take-away" from Makita.
Relevant Facts / Issues:
<Tab/>Target Market Perception: Black & Decker (B&D) is a leader among power tool companies in…