Author:
Evaluation:
Published: 01.10.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Marketing Plan', 1.
  • Essays 'Marketing Plan', 2.
  • Essays 'Marketing Plan', 3.
  • Essays 'Marketing Plan', 4.
  • Essays 'Marketing Plan', 5.
  • Essays 'Marketing Plan', 6.
  • Essays 'Marketing Plan', 7.
Extract

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Executive Summary
Only a block off the Queen's University campus, JJ's Café represents a gold mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, limited hours of operation and poor menu selection. Thousands of students pass by a day and yet only 31% of those surveyed had ever been inside the place.
Approaching JJ's management revealed an unwillingness to co-operate with efforts to improve their current service. With this in mind, the marketing plan before you seeks to gain maximal increase in revenues while keeping the costs at an…

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