Author:
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Summaries, Notes 'Dual Channel Marketing', 1.
Extract

Dual channel marketing occurs when firms sell virtually the same products and /or services to both consumers and businesses.
Dual marketing channel arise for several reasons.
*a product is the first sold in the business market and then is adapted to the consumer market
*As sales grow, economies-of scale can be created.
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