Analysis of Southwest Airlines

EXECUTIVE SUMMARY
Southwest Airlines has come across some issues and the one with the most concern is expansion. Southwest must meet the current and forecasted demand, find sufficient facilities, keep their strategy coherent and consistent, and ensure that the entry into a new market is timely. These issues main constraint is finding facilities at a low cost to remain profitable. What has to be taken into account would be new construction costs in a major city airport, addition of two new gates, more labor costs, etc.
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