The Aldi Success Story - an Organisational Profile

The ALDI Success Story
An Organisational Profile by Kai F. Mahnert, DBMK
Conducted for Ivan McPhillips, Lecturer in Enterprise Development, GMIT
A Portrait
In 1948 brothers Karl and Theo Albrecht opened a small grocery store in Essen, Germany. Due to the post war shortages in supplies and the size and capital of their business the brothers had only a small assortment of products. Today, more than fifty years later, ALDI is a worldwide chain of discount stores, a continuously growing empire with a concept so simple the business world is left with the question 'Why didn't we think of that?…