Marketing Strategy in Action Coca-Cola

Coca-Cola is one of the best known names in the world. The positive attitudes and beliefs keep millions of consumers buying the product over and have helped the company establish loyal consumers. Coca-Cola has built a successful worldwide brand name to millions of people. Coca-Cola built brand loyalty when consumers create a positive attitude based on believes about the product and making the product associated with a positive memory.
Coca-Cola has been around for years and many loyal consumers have associated the brand with positive past memories. …