Author:
Evaluation:
Published: 04.08.2006.
Language: English
Level: College/University
Literature: n/a
References: Not used
  • Essays 'The Leadership of Alan Sugar', 1.
  • Essays 'The Leadership of Alan Sugar', 2.
  • Essays 'The Leadership of Alan Sugar', 3.
Extract

Amstrad, which started as a small enterprise, became international consumer electronics, telecommunications and computer group with wholly owned subsidiaries in France, Germany, Benelux and Denmark, and a worldwide presence through a network of distributors. Amstrad built up to a stock market value of $1.2 billion.
Sir Alan Sugar, Amstrad chairman, reveals the secrets of his success in the early years, when he started with a van and a few dozen TVs and hi-fis.
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