International Management III Case 6 Moto: Coming to America

Moto's purpose was trying to build the first impression and introduce him and build the relationship with President of Allmack, John Crowell. He was trying to present his card to Crowell, show his knowledge about both companies' history, and present the gift, in addition to build the good relationship in the first meeting.
In Moto's first business meeting with the President of Allmack, John Crowell, neither gentleman was familiar with the other's culture leading to the confusion of Moto. Crowell was not confused as he was oblivious to the situation. In Japan, the business card is an impor…