McDonalds: Hamburgers or Service?

McDonald's Corporation is the world's leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Throughout the past three decades they have simply been a hamburger and fries restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to better fit the environment. Factors such as growing competition and consumers becoming more health conscious have forced them to continually update the menu. Today, many people live busy lives and place great i…