Author:
Evaluation:
Published: 24.06.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Mystery Shopping', 1.
  • Essays 'Mystery Shopping', 2.
Extract

Market Summary
Mystery shopping is a way for evaluation by using trained shoppers to investigate customer service, operations, employee integrity, merchandising and product quality. Mystery shopping service is a growing industry with about 1.5 billion US dollar world-wide. The clients are including retailers, financial institutions, manufacturers, franchise operations, hotels, restaurants, promotions agencies, transportation systems and many more. Most clients use mystery shopping services focused on improving customer service than on disciplining bad employees.
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