Author:
Evaluation:
Published: 19.04.2008.
Language: English
Level: Elementary school
Literature: n/a
References: Not used
  • Essays 'Advertising', 1.
Extract

Advertisers who directly attack their competitors may amuse me if they do it cleverly. However, they have probably lost me as a customer.
Companies who attack their rivals remind me of people who boost their egos by criticizing others. When people do this, I often suspect they have little to offer and may even have something to hide.…

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