Getting back to appeal, which is present in this topic, we can see that in commercial is used humor, music and emotions. First two appeals are more about additional for last one. Music, which was discussed earlier, contain message about actors that they obviously are brothers, humor make more natural look for them and only emotions are main appeal for target audience. Why emotions? After watching this commercial our target audience realized that brothers (or siblings) can bother you, but they always are with you. In this situation we are talking about family bonds, which are really important in all times and which gives all humans a lot of emotions. So this commercial is using important thing for humanity for their own appeal for commercial.
Executional framework
Talking about executional framework which used for following commercial, we confidently can say that there is used «slice-of-life» framework. It can be proved because of humor, which is used in commercial. Everyday in every family where is more that 2 children there kind of «war» between them. That's kind of psyhology and everyone knows that. Watching this commercial our target audience will be sure that situation is real, not just an artifice. Exactly this framework was most effective,because of target audience we oriented for in case of family values.
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