The Discipline of Market Leaders

Many organizations try to be all things to all people, and end up being mediocre or worse on everything. As an old saying says "A Jack-of-all-trades is a master of none!" This can be very true to most companies but the problem is they fail to realize it. The authors' thesis stresses that successful organizations do extremely well at bringing one form of value to their chosen customers. The key factor here is "focus". Michael Treacy and Fred Wiersema emphasized that market leaders should decide a single "value discipline" on total cost, product, or solution. And then, construct their orga…