Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Compaq and HP', 1.
  • Essays 'Compaq and HP', 2.
Extract

The merger between Hewlett-Packard and Compaq in my opinion was strictly for financial gains between the CEO Ms. Carly Fiorina and some off the executives on her staff. In order to justify this opinion, one must look at the recent strategic planning of the company first before the realization that Compaq and its brand name was soon to be systematically eliminated out of the picture.
Corporate strategy describes the company's overall direction in the terms of its general attitude toward growth; along with the business strategy should emphasize the competitive position of the company's produ…

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