With enrichment of services and information, it is crucial to deliver the information to the customers. Asiatravelmart magazine,'Travelmart' magazine only have the hard copy. Users could not access to articles or other information online other than latest deals which are published through the newsletter. An alternative way for Asiatravelmart would be allowing users to access to articles in the 'Travelmart' magazine online. A mixture of online and offline magazine could be provided. Free and fee based articles should be put online for customers. Customization of content would achieve a higher level of customer satisfaction. These are the steps that Asiatravelmart.com could take to strengthen their e-business model.
9.0 Conclusion
Asiatravelmart.com is using a combination of e-business model such as e-brokerage, e-infomediary, e-community, e-advertising and e-affiliation.
Value creation is one of most important aspects for Asiatravelmart.com to attract more customers to their website and the traffics to their sites. Besides, value creation and e-partners helps them to build their online travel marketplace brand and gained competitive advantages in pricing compared to their competitors.
Finally, Asiatravelmart.com is a successful model. However, there are few weaknesses that could be improved such as layout of website, customer service prospectives, broadens their services and etc. Further development would enable them to strengthen their model.
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