Starbucks Marketing Analysis

CUSTOMER ANALYSIS
Since the market for doughnuts is quite extensive, Krispy Kreme Doughnuts, Inc. has set new standards for the business as a whole. By targeting certain segments of the market, as opposed to mass targeting, Krispy Kreme is able to capitalize on those specific segments. By practicing this strategy, Krispy Kreme has quickly risen to the top of the "doughnut business." Ted Levitt would of course correct that statement by saying that Krispy Kreme is not at all in the doughnut business. We agree. Krispy Kreme is actually in the customer satisfaction business. Krispy Krem…