Author:
Evaluation:
Published: 22.09.2021.
Language: English
Level: College/University
Literature: 7 units
References: Not used
  • Research Papers 'Report about Two Companies', 1.
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Table of contents
Nr. Chapter  Page.
  INTRODUCTION    2
1.  APPLE INC COMPANY    4
1.1.  Introduction    4
1.2.  History    4
1.3.  Apple company profile    4
1.4.  Apple products    5
1.5.  Apple marketing    5
2.  SAMSUNG COMPANY    6
2.1.  Introduction    6
2.2.  History    6
2.3.  Samsung company profile    6
2.4.  Samsung products    6
2.5.  Samsung marketing    7
  CONCLUSIONS    8
  LITERATURE AND REFERENCE LISTS    9
Extract

2.5. Samsung marketing
One of the most powerful marketing aspect is product diversity, because they are making all home appliances, that helped to keep reliability in consumers eyes. And Samsung is very popular with very fast customer service.
They have “Samsung Marketing Mix Pricing strategy”, that consists of two goals:
• Skimming price – they decrease price lower then competitors when comes new product
• Competitive price – they tries to balance prices with competitors
They have homepage that is corolful and beautiful, but there are some minuses, for example, they have a lot of animations for pictures that are buffering. And also, they have drop down menu, that is heating a little bit.
 
Conclusions
1. Apple Inc and Samsung are leading companies in they market.
2. Apple had bigger profit then Samsung in 2019.
3. Apple is more concentrated on they customers.
4. Samsung concentrates on they product price.
5. Samsung had bigger product range in comparison with Apple.
6. Apple had better homepage then Samsung.
…

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