Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Internationalization Process of Chinese Enterprises', 1.
Extract

The predecessor of Chunlan Group is a refrigerator company of Taizhou, Jiangsu, joined by two small collective companies in Taizhou and one small state-owned company. After near 20 years' efforts, Chunlan has become a large multinational enterprise group and has its own brand products. It is a model of successful Multinational Operation in China. With the trend of expedite economic globalization, multinational operation has become the major mode of today's world economy. …

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