Evaluation:
Published: 16.05.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Hennes and Mauritz Distribution Channels', 1.
  • Essays 'Hennes and Mauritz Distribution Channels', 2.
Extract

Innovation is the key to business success because it opens the door to new markets and revitalizes existing product lines. Another key ingredient to business success is the strength of the company's distribution channels. For the purpose of this assignment I will discuss Hennes & Mauritz's (H&M) sourcing and inventory management strategies as well as outlining the threats and opportunities of these strategies as I perceive. Finally, I will discuss the potential problems I perceive in H&M's plans for international expansion based on their reliance on distribution…

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