Case Write up of Real Madrid Club de Futbol: Marketing Analysis for Real Madrid Brand Expansion, Based on: Harvard Business School Case "Real Madrid Club de Futbol"

From its beginnings in 1902, the Spanish soccer club Real Madrid CF has set the standards of a championship soccer organization. Bernabeu, Real Madrid CF appointed president (1943), created the strongest brand in soccer synonym of prestige and champions, wining 6 European Cups. During his tenure, he focused on creating Spain's largest coliseum with a capacity of 75,000, coined "best in Europe' by the international press, and acquiring the best soccer talent at any cost. Bernabeu aimed to build the most powerful team possible at any cost in search of challenges beyond Spain. …