Strategic Analysis for Amazon.com

History and Vision:
Amazon.com opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible. Amazon is the biggest on-line international store in the world. While their customer base and product offerings have grown considerably since their early days, they still maintain their founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.
Amazon has millions of products in their online catalog. …