Marxist framework applied to theories of media and culture today

Can a Marxist framework still contribute to theories of media and culture today?
There are instances in the world and in media today where you can apply both Marxism as well as the ideas behind the British Cultural Studies. With Marxism it is easy to see that his idea that economic power is the root of all power is essentially true. People with the money are essentially able to send any message they want to an audience and control almost every type of media we are surrounded by. But this does not give any credit to the audience and almost assumes they are going to take what they read or h…